September 24, 2025 · 4 min read
The world of accounting outsourcing is undergoing a transformation, and innovation plays the key role in the change. Artificial intelligence, automation and new approaches to process management are gradually reshaping accountants’ daily routine and making room for deeper expertise.
We spoke with Nataliia Lytvynenko, Chief Innovation Officer (CIO) at UHY Prostir, about how the company adopts innovative solutions, builds a culture of openness to change and prepares the profession for its next stage.
Nataliia, tell us how your story at UHY Prostir began. Where did your path in the company start, and which moments proved defining for your growth?
My journey at UHY Prostir began in 2013, as an assistant accountant in the accounting outsourcing practice. It was my very first job, and everything was new — from the tasks and processes to talking with clients.
It is hard to single out one stage, because every role brought something new and shaped me as a professional: from assistant to accountant, then to project manager — responsible no longer just for my own work but for the team — and eventually one of the heads of the accounting outsourcing practice.
Those roles took me from managing people and processes day to day to a broader, strategic view of where the practice is heading. I started looking beyond the accounting itself at the business as a whole: how our clients operate, what their goals are and where exactly our work creates the most value. And recently I took a new step — moving into the role of Chief Innovation Officer (CIO), focused on transforming the company through innovation and technology.
How do you define your mission in the new role?
For me, the CIO’s mission is to find, test and roll out innovations that make life easier for the team and for our clients. It is not only about technology — it is about a new approach to service, and a new mindset.
What steps have you taken, or plan to take?
The first step is to identify which processes we can make more efficient right now and which tools have potential. We are already testing AI solutions that automate work with source documents, and building a system of metrics to measure the results.
Next, we are working on an AI accounting assistant that will be able to make suggestions, check data, flag deadlines and even take over part of the reporting. An assistant that is always at hand.
What does “AI transformation” mean for UHY Prostir?
To my mind, it is not simply the automation of processes but a rethinking of how we work. We are building our processes so that artificial intelligence handles the routine while the team focuses on more important and more interesting tasks.
Which accounting processes gain the most from automation, and how will that affect clients?
AI pays off fastest where the tasks are repetitive and the data volumes are large. For clients that means greater accuracy and faster turnaround.
Is there a risk that AI will make accountants unnecessary?
I would put it this way: AI does not replace people, it changes their role. Accountants are still needed — they simply spend less time on monotonous tasks and more on expertise and advising the business.
What do you see as your main priority as CIO?
For me this role is a chance to combine my background in accounting with my interest in innovation. I want the company to grow a culture of openness to change — where new ideas inspire rather than frighten, and technology is seen as a tool for growth.
My task is to build systematic processes that not only remove the routine and raise efficiency but keep the company competitive today and into the future.
Interviewed by Kateryna Bohdan
